Illustration

Our illustration library is a selection of people and objects that are vibrant and playful. They allow us to bring our brand's personality to life in a way that feels genuine, relatable, and visually distinct. 

A child dancing next to an adult.
A pregnant person walking.
A person meditating.
A person using crutches.
A person in a wheelchair watering plants.
Two older persons dancing together.
A medical professional holding a clipboard.
A caregiver assisting someone in a chair.

Representation

To ensure our illustrations resonate with our users across our 18 markets, we feature a variety of skin tones, body types, abilities, ages, and genders. We embrace the diversity of our audience through our illustrations.
Colour palette chart showing customisation options for skin, hair, clothing, and accessories.

Engage and delight

Our illustrations are used strategically across our platforms to engage users and as brand embellishments.

We use illustrations to bring attention to specific features or activities, commonly at the start of a journey and also to delight once the journey is complete. 
People enjoying various lifestyle-related activities in a park with the city skyline in the background.
Two mobile screens, one showing a party popper icon and the other a green tick icon over placeholder text and action buttons.

Activity cards

Our object asset library aims to engage users in specific activities such as health and wellness goals and medical related tasks.
Red apple with slice.
Magnifying glass with medical cross.
Cupcake with cherry on top.
Barbell with red weights.
Smart watch activity card with progress bars.
Happy emoji activity card with progress bar.
Salad bowl activity card with progress bar.
Fitness shoes activity card with progress bar.