Our team

As a collective design team, we leverage the unique insights and local nuances from each of our 18 markets in Asia Pacific.

Our shared values translate across cultures and drive purpose in our work. 

Team members collaborating at a bright office space with laptops.

⁠Culture principles

Our vibrant work culture and design principles are the driving force behind how we work. They're the glue between teams to help create exceptional digital experiences for our users.
⁠Be bold
We're bold, forward-thinking, and unafraid to challenge the status quo based on expert opinion.⁠
Quality obsessed
We relentlessly craft towards an optimal solution, prioritising value for the user.⁠
Continuously diverge and converge
We have an open-minded, growth-oriented mindset and never settle for the first answer.⁠
⁠⁠Simplify complex
We ask ourselves if it's simple enough and don't shy away from complexity.⁠
Collaborate, community, contribute
We welcome and respect feedback, play as a team, and are self-reflective and inclusive.
Colleagues having a discussion by sticky notes on an office window.

⁠The human touch

At the heart of our design practice is our people and culture that drive our design principles and process. This empowers us to craft digital products that not only delight users across diverse cultures and markets, but also advance our business goals and brand purpose with a people-first approach.
Two colleagues sharing a relaxed moment in the office.
Our design team's strength lies in its diversity, drawing from 18 markets across Asia Pacific. We don't just create digital experiences; we craft cultural bridges. Our collaborative spirit ensures that every product we deliver is a reflection of our shared values and the unique human touch that defines our brand across diverse markets.
Shun LeeDesign delivery leadAIA Group