Design standards
Our design principles define our standards for excellence.
The goal is to create clear, efficient, and consistent designs. We remove obstacles and errors to build enjoyable and memorable experiences to ensure our products are accessible to everyone.
Design principles
Design principles checklist
- Is it clear what I should do next?
- Is the content written in simple language?
- Is it easy to find and navigate?
- Do the layout, photography, typography, colour, spacing guide my eyes to scan and focus?
- Is the loading time and response quick?
- Are there any unnecessary actions, steps, or pages?
- Does it take the right amount of time to consume content?
- Are the components, patterns, and content a consistent experience?
- Does it integrate data from other platforms?
- Does the app minimise redirection to third-party applications?
- Does it surprise and delight?
- Is it visually appealing and intuitive?
- Does it exceed basic functional needs?
- Is it accessible and inclusive to everyone?
- Does it retain inputs across online and offline channels?
- Does it provide relevant recommendations based on my preferences?
- Does the design instil confidence that AIA is the right choice for insurance?
- Does the design prioritise my needs?
- Does the design enhance my ability to lead a healthier, longer, and better life?